He aha ka Search Engine Optimization a i ʻole SEO?

What exactly is SEO or Search Engine Optimization?

E like me Wikipedia states,

Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic.

Semrush mau moku'āina seo as

Search engine optimization (SEO) is the process of continuously improving your site’s organic rankings on search engines such as Google, YouTube, Amazon, and Bing.

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